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we save lives one cookie at a time. 

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Food for thought. food for the soul. 

Can buying a cookie make a difference in some ones life? At The 490 Bakery, we think so. We provide hope, training, and support to previously incarcerated men and women allowing them to redirect their lives and become contributing members of our community. Crime in Muskegon County in 2016 was at 78.85% for violent crime, which was higher than the national rate of 55.82%. These individuals need our help. They need direction. They need a job and hope… or they will fall right back into the situations that got them there in the first place.

our Ingredients also include the city of Muskegon.

Each cookie at The 490 Bakery has a personality. A simple name of a beautiful neighborhood within the city of Muskegon. Muskegon, a city of renewal. Generations of family and heritage. Deep roots and the future. In similar fashion The 490 Bakery has a mission of restoration and renewal; renewal of people and community. Restoration of lives that have been impacted by struggle. With a purchase at The 490 Bakery you help enable our mission to bring hope to those struggling with poverty and addiction after returning home from incarceration. These individuals, once given the chance, can contribute in meaningful ways to help their family as well as their community.


Baking to serve god.

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"Saving Muskegon one cookie at a time."

— Muskegon Chronicle

we bake to create a community.

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doing good never tasted so good…

Meet Davine and Brian. Both born and raised in Muskegon. They were childhood sweethearts who shared a love of sweet bake goods. Today they are combining their talent, determination, and love of creating and baking into a commitment to help others see their full potential. You can say they’re… Baking life sweeter!

The founding principles of The 490 Bakery.

Davine says, “we all matter. We are all unique. We all have worth and a need for a second chance. Together we can build hope and restore what each other needs… belonging and forgiveness… one cookie at a time. Our children and our community need a future that speaks of hope.

“Life is short, surround yourself with good people, forgive others, and only eat good cookies!”